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ATI launches the most powerful graphics chip on th
Date: Thursday July 18, 2002
Category: 3DNow!
Manufacturer Link: ATI
ATI launches the most powerful graphics chip on the market ATI's RADEON(tm) 9000 PRO and RADEON(tm) 9700 unveiled at Macworld, bringing unprecedented graphics power to the Macintosh platform

ATI launches the most powerful graphics chip on the market

ATI's RADEON(tm) 9000 PRO and RADEON(tm) 9700 unveiled at Macworld,
bringing unprecedented graphics power to the Macintosh platform

MACWORLD, NEW YORK - July 18, 2002 - ATI Technologies Inc. (TSX:ATY,
NASDAQ:ATYT) today announced that its groundbreaking new RADEON(tm) 9000
PRO and RADEON(tm) 9700 visual processors will be coming to Macintosh in
the late summer and early fall. The revolutionary RADEON chips will
Mac users with twice the graphics power and performance than any other
on the market.

"As with all RADEON products, the RADEON 9000 PRO and RADEON 9700 were
developed with the Mac in mind," said Rick Bergman, Senior Vice President,
Marketing and General Manager, Desktop, ATI Technologies Inc. "When
combined with the latest versions of Mac OS X and Power Mac hardware,
graphics boards will be a strong draw for Apple users looking to increase
their 3D performance, extend their creative potential and enhance their
overall visual experience in virtually all applications."

A RADEON 9000 PRO Mac Edition board, featuring 64MB of DDR memory and
dual-digital display capabilities, will be available through Apple
resellers and other distribution channels. With its combination of ADC
(Apple Display Connector) and DVI-I (Digital Visual Interface) ports, the
RADEON 9000 PRO Mac Edition will allow users to attach one or two
traditional flat panels, Apple flat panels or CRT monitors with ultimate

The RADEON 9000 PRO is packed with impressive features including a
quad-pipeline 3D architecture capable of handling the most demanding
applications with amazing speed. The chip also harnesses SMARTSHADER(tm)
technology to deliver complex, movie-quality effects and SMOOTHVISION(tm)
technology that enhances image quality without compromising performance.

"Now users who want a faster graphics card can connect an Apple Cinema
Display to their system without having to use a costly adapter," said Stan
Ossias, Senior Product Manager, ATI Technologies Inc. "They can even have
two full size Cinema Displays running simultaneously, which will make
more productive."

The RADEON 9700 visual processor represents the highest achievement in
semiconductor technology, delivering a quantum leap in graphics
It doubles the capacity of the previous generation high-end graphics
accelerators to deliver breathtaking performance, amazing visual quality
and lifelike animation at all resolutions. It includes a long list of
groundbreaking technologies, such as eight parallel rendering pipelines
floating-point color precision, into a chip with over 100 million
transistors - more than twice as many as today's leading CPU's. The RADEON
9700 Mac Edition board will feature 128MB of high speed DDR memory and a
dual display support for CRT and flat panel monitors.

"This fall, Mac users will also be witness to the raw power of ATI's
9700, the world's fastest and most technically advanced chip," said
Bergman. "The RADEON 9700 will drive graphics technology to new heights,
totally outperforming every graphics chip currently on the market."

About ATI Technologies
ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI delivers leading-edge performance solutions for
full range of PC and Mac desktop and notebook platforms, workstation,
set-top box, game console and handheld markets. With 2001 revenues in
excess of US $1 billion, ATI has more than 1,900 employees in the
Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto
Stock Exchange (ATY).


Copyright 2002 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product names
trademarks and/or registered trademarks of their respective owners.
Features, pricing, availability and specifications are subject to change
without notice.

For media or industry analyst support, visit our Web site at

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