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AMD And Steinberg Collaberate To Athlon Optimize
Date: Monday July 16, 2001
Category: 3DNow!
Manufacturer Link: AMD
AMD (NYSE: AMD) today announced an alliance with Steinberg Media Technologies AG to fully optimize Steinberg's complete range of professional audio software for the AMD Athlon™ processor.

SUNNYVALE, CA--JULY 12, 2001--AMD (NYSE: AMD) today announced an alliance with Steinberg Media Technologies AG to fully optimize Steinberg's complete range of professional audio software for the AMD Athlon™ processor.

Cubase VST 5.0 R5, released in June, is the first Steinberg product that takes advantage of the AMD Athlon processor optimization. Other Steinberg products optimized for the AMD Athlon processor are planned to be available later in the year. This joint effort will help ensure that the complete line of Steinberg professional audio software runs smoothly and reliably on AMD Athlon processor-based computers.

"Software for professional music production is extremely power hungry. To offer our customers-among them world-famous composers like Hans Zimmer and Moby-a fast and reliable working environment, we closely cooperate with our most important infrastructure partners, such as AMD," said Karl Steinberg, CEO of Research and Development at Steinberg Media Technologies AG. "These strategic alliances are the key for developing sophisticated audio tools and powerful software for music production."

"Steinberg is well known for delivering sophisticated and successful software tools for professional musicians," said Richard Heye, vice president of Platform Engineering & Infrastructure for AMD's Computation Products Group. "Steinberg's software and the high-performance AMD Athlon processor offer a stable, reliable and ultimately fast platform that audio professionals demand. The collaboration between Steinberg and AMD is both natural and beneficial, and provides the two companies with a solution that enables audio enthusiasts to be both creative and efficient."

The AMD Athlon processor optimization is only the first step in the alliance between German-based Steinberg Media Technologies AG and AMD. The two companies also plan to collaborate on sales and marketing plans.

About the AMD Athlon™ Processor
The AMD Athlon processor is an x86-compatible, seventh-generation design featuring a superpipelined, nine-issue superscalar microarchitecture optimized for high clock frequency; the industry's first fully pipelined, superscalar floating point unit for x86 platforms; high-performance cache architecture, now featuring 384KB of total on-chip cache (256KB of on-chip level level two (L2) cache and 128KB of on-chip level one (L1) cache); enhanced 3DNow!™ technology with 24 additional instructions designed to improve integer math calculations, data movement for Internet streaming, and DSP communications. The AMD Athlon processor features either a 266MHz Front Side Bus (FSB) or a 200MHz FSB based on the Alpha™ EV6 bus protocol. AMD Athlon processors are manufactured using AMD's 0.18-micron process technology in Fab 25 in Austin, Texas and AMD's 0.18 micron technology in Fab 30 in Dresden, Germany.

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