MERIDIAN, Idaho--(BUSINESS WIRE)--Jan. 3, 2001--Starting today,
Crucial.com, a leading factory-direct memory upgrade supplier and a
division of Micron, is offering Micron's PC1600 double data rate (DDR)
synchronous DRAM (SDRAM) memory module upgrades to end users. To
demonstrate the price/performance advantage of this next-generation
technology, Crucial is offering these PC1600 DDR SDRAM modules for the
same price as current generation PC133 modules. Multiple chipsets and
platforms are taking advantage of Micron's DDR SDRAM memory, and
Crucial.com is making these DDR SDRAM modules, formerly provided only
to system developers, available directly to end users.
``As computer equipment manufacturers offer more systems with DDR
SDRAM, Crucial will proactively offer DDR SDRAM upgrades at a
reasonable price,'' said Fred Waddel, General Manager of Crucial.com.
``This new technology offers significant price/performance benefits to
PC users. Leveraging Micron's manufacturing efficiencies and Crucial's
factory-direct business model enables us to provide DDR SDRAM upgrades
at one of the best prices in the industry.''
``DDR SDRAM is emerging as the next-generation memory solution for
computing applications and is gaining momentum in the networking and
consumer markets,'' said Jeff Mailloux, Micron's Director of DRAM
Marketing. ``Micron continues to meet the diverse needs of multiple
market segments, giving our customers multiple choices from a single
Crucial.com is the Web site of Crucial Technology, a division of
Micron Semiconductor Products, Inc., which is a wholly owned
subsidiary of Micron Technology, Inc. Crucial sells memory upgrade
modules factory direct from Micron Technology, Inc., and offers over
49,000 upgrades for more than 10,000 desktops, notebooks, servers,
routers, and printers.
Micron Technology, Inc., and its subsidiaries manufacture and
market DRAMs, SRAMs, Flash memory, other semiconductor components,
memory modules, and personal computer systems. Micron's common stock
is traded on the New York Stock Exchange (NYSE) under the symbol MU.